/* AD LIBRARY GIRI SOINS — esthétique Giri : crème / sauge / terracotta */
:root {
  --creme: #faf6ef;
  --creme-fonce: #f2ebdd;
  --sauge: #7d9678;
  --sauge-pale: #e6ede4;
  --terracotta: #c96f4a;
  --terracotta-pale: #f7e6dd;
  --or: #b8912f;
  --or-pale: #f6edd7;
  --violet: #3f3358;
  --encre: #2f2a25;
  --encre-douce: #6b6156;
  --blanc: #ffffff;
  --rayon: 18px;
  --ombre: 0 6px 24px rgba(47, 42, 37, 0.08);
}

* { box-sizing: border-box; }

html, body {
  margin: 0;
  padding: 0;
  background: var(--creme);
  color: var(--encre);
  font-family: "Avenir Next", "Segoe UI", system-ui, -apple-system, sans-serif;
  line-height: 1.55;
  font-variant-numeric: lining-nums;
}

.page { max-width: 1240px; margin: 0 auto; padding: 24px 16px 80px; }

/* ---------- entête ---------- */
.entete { text-align: center; padding: 18px 8px 6px; }
.entete h1 {
  font-family: Georgia, "Times New Roman", serif;
  font-weight: 600;
  font-size: clamp(1.5rem, 4vw, 2.3rem);
  margin: 0 0 6px;
  letter-spacing: 0.01em;
}
.entete h1 .accent { color: var(--terracotta); }
.entete .soustitre { color: var(--encre-douce); font-size: 0.95rem; margin: 0 auto; max-width: 640px; }

/* ---------- encart insight : principe + légende des badges ---------- */
.insight {
  background: var(--or-pale);
  border: 1px solid #e5d5a8;
  border-radius: var(--rayon);
  padding: 16px 20px;
  margin: 20px auto 22px;
  max-width: 980px;
  font-size: 0.93rem;
}
.insight-principal {
  font-size: 0.98rem;
  padding-bottom: 12px;
  border-bottom: 1px dashed #e0cd9d;
  margin-bottom: 12px;
}
.insight-principal strong { color: var(--or); }
.insight-legende { display: flex; flex-direction: column; gap: 8px; }
.leg { display: flex; flex-wrap: wrap; align-items: center; gap: 6px; }
.leg .leg-txt { color: var(--encre-douce); font-size: 0.84rem; flex: 1; min-width: 240px; }

/* ---------- sélecteur de CAMPAGNES (niveau au-dessus des concurrents) ---------- */
.campagnes {
  display: flex; flex-wrap: wrap; gap: 8px;
  justify-content: center; align-items: center;
  margin: 6px auto 6px; max-width: 1100px;
}
.campagnes-label {
  font-size: 0.72rem; font-weight: 700; letter-spacing: 0.14em;
  text-transform: uppercase; color: var(--encre-douce);
  margin-right: 4px;
}
.campagne {
  border: 1.5px solid #e3d8c4;
  background: var(--blanc);
  color: var(--encre);
  border-radius: 999px;
  padding: 7px 16px;
  font-size: 0.82rem;
  font-weight: 700;
  letter-spacing: 0.04em;
  cursor: pointer;
  transition: transform 0.12s ease;
}
.campagne:hover:not(.active) { transform: translateY(-1px); border-color: var(--terracotta); }
.campagne.active {
  background: var(--terracotta); border-color: var(--terracotta); color: var(--blanc);
  box-shadow: 0 4px 14px rgba(201, 111, 74, 0.35);
}
.campagne.vide { color: var(--encre-douce); font-weight: 600; }
.campagne.active.vide { color: var(--blanc); }
.camp-vide-tag {
  font-size: 0.62rem; font-weight: 600; letter-spacing: 0.03em;
  opacity: 0.75; display: inline-block; margin-left: 2px;
}
.note-campagne {
  text-align: center; color: var(--encre-douce); font-size: 0.85rem;
  max-width: 720px; margin: 2px auto 14px;
}

/* état vide d'une campagne sans étude */
.campagne-vide {
  grid-column: 1 / -1;
  background: var(--blanc);
  border: 1.5px dashed #e3d8c4;
  border-radius: var(--rayon);
  padding: 48px 24px;
  text-align: center;
  color: var(--encre-douce);
  font-size: 0.95rem;
  max-width: 640px;
  margin: 12px auto 0;
}
.campagne-vide .picto { display: block; font-size: 2.2rem; margin-bottom: 10px; }
.campagne-vide strong { color: var(--encre); }

/* ---------- onglets (collants, deux lignes) ---------- */
.onglets {
  display: flex; flex-wrap: wrap; gap: 10px;
  justify-content: center;
  position: sticky; top: 0; z-index: 50;
  background: linear-gradient(to bottom, var(--creme) 85%, rgba(250, 246, 239, 0));
  padding: 12px 0 16px;
  margin: 4px 0 18px;
}
.onglet {
  border: 1.5px solid transparent;
  background: var(--blanc);
  color: var(--encre);
  border-radius: 16px;
  padding: 8px 20px;
  cursor: pointer;
  box-shadow: var(--ombre);
  transition: transform 0.12s ease, box-shadow 0.12s ease;
  display: flex; flex-direction: column; align-items: center; gap: 1px;
}
.onglet:hover:not(.a-venir):not(.actif) { transform: translateY(-2px); }
.onglet-nom { font-size: 0.95rem; font-weight: 700; letter-spacing: 0.06em; }
.onglet-sous { font-size: 0.68rem; color: var(--encre-douce); }
.onglet.actif { background: var(--sauge); border-color: var(--sauge); }
.onglet.actif .onglet-nom { color: var(--blanc); }
.onglet.actif .onglet-sous { color: #e9f0e7; }
.onglet.a-venir {
  background: var(--creme-fonce);
  box-shadow: none; cursor: not-allowed;
}
.onglet.a-venir .onglet-nom { color: #b3a897; font-weight: 500; }
.onglet.a-venir .onglet-sous { color: #c4b9a8; }

/* ---------- bandeau de synthèse ---------- */
.synthese {
  display: flex; flex-wrap: wrap; gap: 14px;
  justify-content: center; align-items: stretch;
  margin: 0 auto 10px; max-width: 900px;
  scroll-margin-top: 84px;
}
.synthese .stat {
  background: var(--blanc); border-radius: var(--rayon);
  box-shadow: var(--ombre); padding: 14px 26px; text-align: center; min-width: 150px;
}
.synthese .stat .valeur { font-size: 1.5rem; font-weight: 700; color: var(--terracotta); }
.synthese .stat .libelle { font-size: 0.78rem; color: var(--encre-douce); text-transform: uppercase; letter-spacing: 0.08em; }
.note-onglet {
  text-align: center; color: var(--encre-douce); font-size: 0.87rem;
  max-width: 720px; margin: 8px auto 22px; font-style: italic;
}

/* ---------- bandeaux de maturité ---------- */
.bandeau-test {
  background: #fdf1dc;
  border: 1px solid #ecd3a0;
  border-radius: var(--rayon);
  padding: 14px 22px;
  margin: 0 auto 18px;
  max-width: 900px;
  font-size: 0.93rem;
  color: #7a5a10;
}
.bandeau-valide {
  background: #e8f2e6;
  border: 1px solid #c2dcc0;
  border-radius: var(--rayon);
  padding: 14px 22px;
  margin: 0 auto 18px;
  max-width: 900px;
  font-size: 0.93rem;
  color: #33622f;
}

/* ---------- encart stratégie + tableau comparatif ---------- */
.strategie {
  background: var(--sauge-pale);
  border: 1px solid #c4d4bf;
  border-radius: var(--rayon);
  padding: 18px 22px;
  margin: 0 auto 26px;
  max-width: 900px;
  font-size: 0.95rem;
}
.strategie .titre-strategie {
  font-family: Georgia, serif; font-size: 1.05rem; font-weight: 600;
  margin-bottom: 6px;
}
.strategie p { margin: 0 0 14px; }
.table-scroll { overflow-x: auto; }
.comparatif {
  width: 100%; border-collapse: collapse; background: var(--blanc);
  border-radius: 12px; overflow: hidden; font-size: 0.87rem;
}
.comparatif th {
  background: var(--sauge); color: var(--blanc); text-align: left;
  padding: 8px 12px; font-size: 0.72rem; text-transform: uppercase; letter-spacing: 0.07em;
}
.comparatif td { padding: 8px 12px; border-top: 1px solid var(--creme-fonce); }
.comparatif tbody tr:nth-child(even) td { background: #fcfaf5; }
.comparatif .cell-jours { font-weight: 700; color: var(--sauge); white-space: nowrap; }

/* ---------- titre de grille ---------- */
.grille-titre {
  text-align: center; color: var(--encre-douce); font-size: 0.85rem;
  text-transform: uppercase; letter-spacing: 0.08em; font-weight: 600;
  margin: 6px 0 16px;
}

/* ---------- grille de cartes ---------- */
.grille {
  display: grid; gap: 24px;
  grid-template-columns: 1fr;
}
@media (min-width: 760px)  { .grille { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1120px) { .grille { grid-template-columns: repeat(3, 1fr); } }

.carte {
  background: var(--blanc);
  border-radius: var(--rayon);
  box-shadow: var(--ombre);
  overflow: hidden;
  display: flex; flex-direction: column;
  transition: transform 0.15s ease, box-shadow 0.15s ease;
}
.carte:hover { transform: translateY(-3px); box-shadow: 0 12px 32px rgba(47, 42, 37, 0.13); }

/* carte cible:praticien = face-à-face direct → liseré violet */
.carte.face-a-face {
  border: 2px solid var(--violet);
  box-shadow: 0 6px 24px rgba(63, 51, 88, 0.18);
}
/* carte winner → liseré or (prioritaire sur le violet) */
.carte.gagnante {
  border: 2px solid var(--or);
  box-shadow: 0 6px 26px rgba(184, 145, 47, 0.25);
}

/* en-tête de carte */
.carte-tete { padding: 16px 18px 12px; display: flex; flex-direction: column; gap: 8px; }
.carte-tete .annonceur {
  font-family: Georgia, serif; font-size: 1.12rem; font-weight: 600; line-height: 1.3;
}
.badges { display: flex; flex-wrap: wrap; gap: 6px; }
.badge {
  font-size: 0.68rem; font-weight: 700; letter-spacing: 0.06em;
  padding: 4px 10px; border-radius: 999px; text-transform: uppercase;
}
.badge.plateforme-b2b { background: var(--sauge-pale); color: #4c6b47; border: 1px solid #c4d4bf; }
.badge.praticien-b2c  { background: var(--terracotta-pale); color: #a04f2c; border: 1px solid #e8c4b0; }
.badge.winner { background: var(--or-pale); color: var(--or); border: 1px solid #dfc98a; }
.badge.statut { background: #e8f2e6; color: #3f7a3a; border: 1px solid #c2dcc0; }
.badge.cible-patient   { background: #eef1f7; color: #4a5a7a; border: 1px solid #ccd6e6; }
.badge.cible-praticien { background: var(--violet); color: #f2ecff; border: 1px solid var(--violet); }
.badge.media-type { background: var(--creme); color: var(--encre-douce); border: 1px solid var(--creme-fonce); text-transform: none; }
.badge.maturite-test { background: #fdf1dc; color: #a06b12; border: 1px solid #ecd3a0; }
.badge.maturite-valide { background: #e8f2e6; color: #33622f; border: 1px solid #c2dcc0; }
.badge.angle-pill { background: #f3eefb; color: #5d4a85; border: 1px solid #ddd0f0; text-transform: none; }

/* média (vidéo ou image — le cadre s'adapte au ratio natif, 9:16 comme 1:1) */
.media-cadre {
  background: #14110e; position: relative;
  min-height: 240px; max-height: 520px;
  display: flex; align-items: center; justify-content: center;
}
.media-cadre video, .media-cadre img {
  width: 100%; max-height: 520px; object-fit: contain; display: block;
}
.media-attente { color: #6b6156; font-size: 0.85rem; }
.media-absent {
  color: #cbbfae; font-size: 0.9rem; text-align: center; padding: 20px;
  overflow-wrap: anywhere;
}
.media-absent .picto { font-size: 2rem; display: block; margin-bottom: 8px; }

/* bandeau performance */
.perf {
  display: grid; grid-template-columns: 1fr 1fr 1fr;
  gap: 1px; background: var(--creme-fonce);
  border-top: 1px solid var(--creme-fonce);
}
.perf .cellule { background: var(--blanc); padding: 10px 8px; text-align: center; }
.perf .cellule .v { font-weight: 700; font-size: 0.98rem; }
.perf .cellule .l { font-size: 0.68rem; color: var(--encre-douce); text-transform: uppercase; letter-spacing: 0.05em; }
.perf .cellule.jours { background: var(--sauge-pale); }
.perf .cellule.jours .v { color: var(--sauge); font-size: 1.45rem; line-height: 1.1; }
.perf .cellule.jours .l { color: #4c6b47; font-weight: 700; }
.perf .cellule.jours.test { background: #fdf1dc; }
.perf .cellule.jours.test .v { color: #b3790f; }
.perf .cellule.jours.test .l { color: #a06b12; }

/* corps de carte */
.carte-corps { padding: 14px 18px 18px; display: flex; flex-direction: column; gap: 12px; flex: 1; }
.bloc h4 {
  margin: 0 0 4px; font-size: 0.72rem; text-transform: uppercase;
  letter-spacing: 0.1em; color: var(--encre-douce); font-weight: 700;
}
.bloc p, .bloc li, .pli li { font-size: 0.9rem; margin: 0; }
.bloc ul, .pli ul { margin: 8px 0 0; padding-left: 18px; display: flex; flex-direction: column; gap: 4px; }
.accroche { font-weight: 700; font-size: 0.96rem; }
.texte-pub { color: var(--encre-douce); }
.meta-ligne { font-size: 0.85rem; }
.meta-ligne .petit { color: var(--encre-douce); font-size: 0.78rem; display: block; }
.plateformes-liste { display: flex; flex-wrap: wrap; gap: 6px; margin-bottom: 6px; }
.puce-plateforme {
  font-size: 0.75rem; font-weight: 600; padding: 3px 10px;
  border-radius: 999px; background: var(--creme); border: 1px solid var(--creme-fonce);
}
.puce-cta { background: var(--or-pale); border-color: #dfc98a; color: var(--or); }

/* zone retenir (mise en avant : c'est l'aide à la décision) */
.retenir {
  background: var(--terracotta-pale);
  border-left: 4px solid var(--terracotta);
  border-radius: 12px; padding: 10px 12px;
}
.retenir h4 { color: #a04f2c; }
.retenir [contenteditable] {
  outline: none; font-size: 0.9rem; min-height: 20px;
}
.retenir [contenteditable]:focus { background: #fff; border-radius: 8px; padding: 4px 6px; }
.retenir .indice { font-size: 0.68rem; color: #b07a5e; margin-top: 6px; }

/* analyse dépliable */
.pli {
  background: var(--creme);
  border: 1px solid var(--creme-fonce);
  border-radius: 12px;
  padding: 8px 12px;
}
.pli summary {
  cursor: pointer;
  font-size: 0.8rem; font-weight: 700; text-transform: uppercase;
  letter-spacing: 0.08em; color: var(--encre-douce);
  list-style: none;
}
.pli summary::-webkit-details-marker { display: none; }
.pli summary::after { content: " ▸"; }
.pli[open] summary::after { content: " ▾"; }
.pli[open] { background: var(--blanc); }

/* avertissement ciblage sur carte */
.alerte-ciblage {
  margin-top: 6px;
  background: #fdf1dc;
  border: 1px solid #ecd3a0;
  border-radius: 8px;
  padding: 5px 9px;
  font-size: 0.78rem;
  color: #7a5a10;
}

/* pied de carte */
.carte-pied {
  border-top: 1px solid var(--creme-fonce);
  padding: 10px 18px; font-size: 0.75rem; color: var(--encre-douce);
  display: flex; flex-direction: column; gap: 2px;
}
.carte-pied a { color: var(--sauge); font-weight: 600; text-decoration: none; }
.carte-pied a:hover { text-decoration: underline; }

.pied-page {
  text-align: center; color: var(--encre-douce); font-size: 0.8rem; margin-top: 48px;
}